Partner Spotlight: Noom – Prioritizing Behavior Change in Healthcare

At Prism Labs, we believe the best innovation happens when visionaries come together to solve real human challenges. That’s why we’re launching our Partner Spotlight series—to highlight the incredible organizations we collaborate with, and to showcase how our collective strengths unlock value beyond what either of us could do alone.

Today, we’re thrilled to put the spotlight on Noom, a company that has redefined how people think about health, wellness, and long-term behavior change.

About Noom

If you’ve followed the evolution of digital health over the past decade, you probably already know Noom. Founded with the mission to help people live healthier lives through psychology-based programs, Noom has empowered millions of users worldwide to make sustainable changes to their habits, nutrition, and wellness outlook. Unlike traditional approaches that focus solely on short-term dieting, Noom emphasizes lasting results through mindset shifts—combining behavioral science, coaching, and data-driven product design.

Noom excels at bridging the gap between personal health and technology. They’ve shown that behavioral change can scale, and that coaching delivered through a smartphone can be as meaningful, and sometimes more accessible, than an in-person intervention. Few companies have so successfully aligned mission, tech, and measurable outcomes.

Why Noom + Prism Labs

Noom is a category leader in weight loss, and they are heavily invested in helping their customers navigate the GLP-1 landscape. At the core of their partnership with Prism Labs is an understanding that these powerful medications need to be part of a carefully monitored set of behavior changes. 

For example, it is extremely important to maintain lean muscle mass during a period of rapid, sustained weight loss. As Noom CEO Geoff Cook stated, “You can’t mind what you don’t measure”. Pairing Noom Muscle Defense resistance training with a high protein diet and tracking results with Noom Body Scan is a safe and effective path for customers to radically transform their bodies.

Together, we’re helping users see change in a way that is visual, relatable, and motivating.

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A True Partnership in Impact at Scale

Since launching our partnership in late 2024, we’ve already seen remarkable traction: Noom users are completing thousands of successful scans every day using Prism-powered experiences. That translates into hundreds of thousands of moments where individuals can better track progress, boost motivation, and deepen engagement with their wellness journey.

Looking Ahead

We’re only at the beginning of what’s possible. As the healthcare and wellness landscape continues to shift toward personalization, accessibility, and prevention, we believe partnerships like this are critical. With Noom, we’re creating experiences that resonate deeply because they meet people where they are: on their phones, in their homes, in their daily lives.

We’re proud to stand alongside Noom in their mission—and excited to keep building solutions that change how people everywhere approach their health. Stay tuned: the best is yet to come.